The setting of goals & creation of plans to achieve them are the most efficient way to manage our time & resources. So I’m going to take a few minutes of my lovely readers’ time to talk about this subject. I’m sure we’ve all seen references to SMART & whether you have or not, that’s what I’m going to focus on.
S – Specific
M – Measurable
A – Attainable
R – Realistic
T – Time-bound
Specific: Who? What? When? Where? Why? How?
Measurable: Establish a method for charting progress.
Attainable: Focus on what is most important to reach for.
Realistic: It’s best to set a high goal that you are willing to work for & are able to achieve.
Time-bound: No time frame, no immediacy to attain anything.
That’s a pretty complete & comprehensive summary & I don’t want to bore anyone by droning on. Come see me sometime at my boutique. 😉
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I’m a big dreamer myself, but like most of us I have to pull my mind from the clouds & take care of the more practical issues so that I have a chance of achieving those dreams. Suffice to say that just managing a boutique is not enough to bring in the sales, putting the word out there, as often as possible, is the only way to attract the attention of new customers.
Naturally wearing your jewelry when you go out is an important step. That helps to break the ice with potential clients who are in your local area. Having business cards to hand out when people ask about the treasures you’re wearing can be very helpful too.
Social media is a valuable tool to utilize for the health & success of your boutique. Many people access these sites & having a presence on a number of them has the possibility of bringing your business more viewers who may chose to make purchases from you or even join up to do business with you.
When people do decide that they want to work with you to sell jewelry from their own boutiques it can be immensely helpful to them to keep in touch. Should they be just starting out they may need some of the benefit of your experience to guide them down the path of effective marketing.
If your looking to purchase some beautiful jewelry and/or wanting to make some extra money from home, come look me up at my boutique Orbb’s Fashion. Happy winter solstice!!!
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It’s very important to write reviews for your products. It can help your customers visualize how they might coordinate the pieces into their wardrobe & just generally assist them to decide which treasures suit them best. The reviews are limited to 200 characters so it is critical to be concise when capturing the spirit of the item.
Equally important is the sharing your thoughts about your offerings across the social platforms you’re a part of. I personally like to use Twitter, Pinterest, Google+ & Facebook. Regular communication with your audience is vital to stay in touch with your existing customers & to attract more people to your boutique. Twitter has a more restrictive character limit, Pinterest allows more words than the review & both G+ & FB allow many characters, so it can be important to tailor the review for the various platforms you intend to post on. I post one review a day with the exception of the occasional Saturday, though I also post sales as soon as I am aware of them.
If you have the skills with video you might even consider vlogging about your jewelry selections as well. The wider the audience you reach, the better your business will do. I am not especially skilled with video so it is a marketing strategy I have never employed myself.
All the internet marketers suggest using a blog to attract attention to your shop. I’m still very new at this particular aspect of marketing so I am hesitant to make specific suggestions about it at this time, but it is another obvious way to maintain the lines of communication with existing & potential customers.
It’s free to sign up for you own boutique, if you’re interested check out my boutique Orbb’s Fashion & work with me. I can be reached easily by email as well at firstname.lastname@example.org.
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Getting started with your own boutique is really quite simple. I’m going to go over a basic step by step of product selection & general boutique maintenance.
The above image shows the four critical icons you will see with each piece of merchandise. It also shows several filter options that I will get into shortly. Click the image to see larger version.
Firstly, let’s discuss the icons & how to use them, moving from left to right. When selecting items for your boutique you will want to click the check mark icon. When it is darkened as it is in the image above, that item will appear as one of your selections. The next one looks like a tag & you will use it to select your 12 flash sale items each week. Notice the two listed prices; the price on the left is the regular & the one to the right is the discounted price it will be while on sale. The third icon over from the left can be used to write a review of the product. This can be used to talk about the type of things you like to wear with that particular treasure, or simply a description of how you feel about it. The final icon is to make recommendations to your customers. As a boutique owner you will get to know your customers both through their purchases & through good customer care conversations, so you will get an idea of the type of things your customers may wish to purchase.
I find the view filters to be especially useful when I come in for my daily shop checks. The first thing I do is set it to show me all items that are not in my store & click the view all way over to the right, so I don’t have to click through pages to find new products. After I glance through all of the items not in my shop & select any newer pieces I then set the filter to show all items in my store. Then I again click the view all over to the right & scroll all the way to the bottom to see if any items have sold out. It’s important to remove the selector from any items that are no longer in inventory so that your customers do not keep trying to order out of stock items.
When I write reviews I often find it helpful to not only filter it down to the items that are in my boutique, but also to the kind of item I wish to review.at that time. We are limited to 200 characters for our reviews & it’s good to know about the character limits in a few other places when you share your words. I always share something about the product I reviewed with Twitter, Pinterest, my boutique’s FaceBook page & my boutique’s Google+ page. Twitter has a 140 character limit & you may want to shorten the URL at one of the many sites that offers a URL shortening service (this is free). Pinterest has a 500 character limit, so you can certainly get more verbose about your lovely treasures. Neither FaceBook or Google+ are very limiting about how much you can say about your product, I suggest trying to stay somewhat concise while elaborating on the spirit of the piece you’re sharing.
Come check out my shop & maybe open your own at Orbb’s Fashion boutique.