I have been with Kitsy Lane for a long time, at least as long as one could be with such a fledgling company anyway. I stumbled across it nearly at the beginning. Originally it was a wonderful shop with way too many pieces to select anywhere near all of them for my boutique. The past little over a year I have watched the potential stock dwindle from well over 500 treasures to a bit over 100. A while back they stopped hosting the newsletters, so when they did choose to run extra sales it was unlikely to be noticed. The sales they have chosen to run, since last year are advertised after they expire. The vast majority of the selections cannot be placed in my weekly flash sale, as their prices do not actually reduce. While they always had a small percentage of good quality pieces, now that the number of pieces has dwindled to nearly nothing there are really very, very few that are worth purchasing.
I sent an email to my concierge a bit back to inquire about the total lack of attention from HQ & all they had to say was (paraphrasing here) too bad, we’re making money doing other things. It really breaks my heart that I have to leave them, having been so devoted for so long, but what else can I do at this point? I’ve sensed this moment coming for quite some time & the inevitable has finally come.
Jewelry has been my life for many years & until blogging came into my life it was also my only job. Now that my schedule has been cleared I will be focusing a lot more energy into my blog & instead of posting every other day as before, I will be posting 6 days a week. At this point it will be one post for each of those days, until I get into the swing of that hustle, it’s possible that there will be multiple posts in a day in the future, but this is what I can guarantee for now.
I appreciate you, my lovely readers, for taking part in this point of transition in my life. As always my heart is with you all. ❤
Every day seems so hectic as I research & prepare my for each week of posts, in addition to my daily & weekly promotion of my boutique. Not only do I have to write each post but then I fill endless hours with trying to attract new readers across social platforms, while keeping an eye open for other methods. I am rather pleasantly surprised I have managed to stay on top of my schedule.
In order to maintain this pace I have to prioritize my daily goals & organize them into a daily to-do list. While this strategy may seem a little rigid it’s actually quite flexible as each moment of my day is not strictly regulated, so as things come up the flow of my day is not disrupted. Accomplishing the highest priority items on the list are where my energies are focused into first.
Meditation is a must to keep my mind sharp & centered on the task at hand. I spend 20 minutes a day at this, 10 shortly after I wake & another 10 about midday. I try not to meditate too close to sleepy time as it can increase the instances of insomnia by its restful & almost nap-like features & I have enough trouble with that on my own. lol
When things decide to spiral out of control for a day the most important thing of all is to not panic. Nothing ever gets better while I freak out, so it’s best to remain calm, no matter what life has chosen to throw at me at the moment. Sometimes you just have to let the day flow the way it wants to rather than force your own will onto it.
I am so grateful that you, my lovely readers, have taken a moment out of your, no doubt, equally busy day to commiserate with me at this time. 😉
This in an important part of life & there are so many suggestions on this topic, so many are good but not necessarily the right fit. I work from home, which presents a large set of difficulties when balancing my work with having a life.
A lot of people suggest unplugging for a while to promote relaxation, but I don’t find that to really work for me. I enjoy using some of my personal time gaming & video games do not function well without power.
I try to use a simple strategy & maybe it will work for you too:
Organize: Plan out work time, family time & personal time with the understanding that a certain amount of flexibility is a prerequisite to make it work out.
Meditate: I try to meditate at least 5 minutes every day, it helps to sharpen my focus & keep me from having a stress melt-down.
Play: Critical that play time happens, seriously what is the point of living if there is never time to enjoy it.
Focus: When work time rolls around I put most distractions to the side & get it done. I say most because I come from a large family & I will go crazy without TV or music in the background. Growing up in chaos has conditioned me to do my best thinking with a chaotic background.
Reevaluate: As with any plan, every now & then it needs to be looked over. This is the time when I eliminate anything that isn’t working & develop new strategies if needed.
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Making resolutions may have fallen out of style for individuals but it’s always the in thing to do for business. After careful consideration I have put together a list of goals or “resolutions” for 2015.
I resolve to provide greater support for boutique owners who have signed up with me by spending more time guiding them in managing their shops & assisting them with creative advertising strategies.
I will increase my sales by at least 10% in 2015 by further reaching out to the communities at large both in my local area & on the internet.
I will improve the excellent customer care by paying closer attention to the needs, concerns & desires of every one of my customers.
Just a few thoughts & plans to implement in the coming year. I hope the new year will bring you all wonderful blessings. Sign up to Orbb’s Fashion boutique, check out the beautiful jewelry, or set up your own boutique.
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I’m a big dreamer myself, but like most of us I have to pull my mind from the clouds & take care of the more practical issues so that I have a chance of achieving those dreams. Suffice to say that just managing a boutique is not enough to bring in the sales, putting the word out there, as often as possible, is the only way to attract the attention of new customers.
Naturally wearing your jewelry when you go out is an important step. That helps to break the ice with potential clients who are in your local area. Having business cards to hand out when people ask about the treasures you’re wearing can be very helpful too.
Social media is a valuable tool to utilize for the health & success of your boutique. Many people access these sites & having a presence on a number of them has the possibility of bringing your business more viewers who may chose to make purchases from you or even join up to do business with you.
When people do decide that they want to work with you to sell jewelry from their own boutiques it can be immensely helpful to them to keep in touch. Should they be just starting out they may need some of the benefit of your experience to guide them down the path of effective marketing.
If your looking to purchase some beautiful jewelry and/or wanting to make some extra money from home, come look me up at my boutique Orbb’s Fashion. Happy winter solstice!!!
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With the holidays right around the corner, literally, I thought I would spend just a tad more time on gift ideas. With this list I will focus on less costly items found in my boutique Orbb’s Fashion.
The Chloe Headband is a cute addition to any denim lover’s collection. Its regular price is $39 but it is currently on sale for $20.
The beautiful Lucia Earrings set my steampunk sensors to tingling, I love these little darlings. Regularly priced at $22.
The simple glamour of the Erin Necklace is rose gold & entirely budget friendly. Its regular price is $22.
The cute Belinda Necklace is a lovely piece to coordinate into almost any outfit, especially over the holidays. Regularly priced at $20 its currently on sale for $14.
The elegant Florence Bangle is a lovely piece that stacks easily & costs only $16.
Don’t want to leave out the guys on your list, you might consider the stylish Patrick Tie Clip. Its regular price is $28 but it is currently on sale for $21.
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It’s very important to write reviews for your products. It can help your customers visualize how they might coordinate the pieces into their wardrobe & just generally assist them to decide which treasures suit them best. The reviews are limited to 200 characters so it is critical to be concise when capturing the spirit of the item.
Equally important is the sharing your thoughts about your offerings across the social platforms you’re a part of. I personally like to use Twitter, Pinterest, Google+ & Facebook. Regular communication with your audience is vital to stay in touch with your existing customers & to attract more people to your boutique. Twitter has a more restrictive character limit, Pinterest allows more words than the review & both G+ & FB allow many characters, so it can be important to tailor the review for the various platforms you intend to post on. I post one review a day with the exception of the occasional Saturday, though I also post sales as soon as I am aware of them.
If you have the skills with video you might even consider vlogging about your jewelry selections as well. The wider the audience you reach, the better your business will do. I am not especially skilled with video so it is a marketing strategy I have never employed myself.
All the internet marketers suggest using a blog to attract attention to your shop. I’m still very new at this particular aspect of marketing so I am hesitant to make specific suggestions about it at this time, but it is another obvious way to maintain the lines of communication with existing & potential customers.
It’s free to sign up for you own boutique, if you’re interested check out my boutique Orbb’s Fashion & work with me. I can be reached easily by email as well at firstname.lastname@example.org.