Enticing new customers is a large part of the jewelry business, but in the mad dash for more sales we have to take the time to remember your existing clientele. Providing excellent customer service & pampering those who have proven their loyalty to your shop is always important. This is especially critical during the holiday season when everyone is so stressed out trying to find the perfect items while trying to ensure things arrive on time.
Keep a steady dialog with your regulars. Take the time to recommend products that you think will be of special interest to them. Always, always, always listen to any problems they may have experienced & do everything you can to make it right. When codes are available to distribute, remember first those customers who most frequent your shop.
Taking care of your existing customers goes a long way to keep them coming back to you for their jewelry needs & their word of mouth advertising never hurts.
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